About Us


SHINE Nail Polish is an Original, Handmade, Boutique Nail Polish created by Urban Do Salon. WYS Polishes are all "7 Free", which means they do not contain the harsh toxic chemicals: Toluene, Dibutyl Phthalate (DBP), Formaldehyde, Formaldehyde Resin, Camphor, Triphenyl Phosphate (TPHP) and Xylene.  SHINE only buys ingredients from suppliers that are Cruelty Free and use no Animal Byproducts in their production. Hundreds of hours were spent on research and development of formulations and other chemical combinations, in order to provide a quality polish with the least amount of toxins possible.  Every color is unique and carefully crafted to my exact specifications.  If I feel that a batch is off by a fraction, I will totally scrap it and begin again; consistency is a major factor in any successful business.

 

How did I get started in the Indie Polish business?  Well, my partner and I have owned 2 salons for the last 12 years and in that time I have developed several product lines for our salon, including our skincare line Urban Apothecary.

   

UA is based on using natural ingredients that produce the same if not better results as the mega chemical brands. UA has been very successful and we have a loyal following.  I was developing a  new Men's Polish Line when I was asked by serval of our longtime client's if I would try my hand at Women's Polish too and I loved it.  When I start a project I go all in, full steam ahead.  I had the chemical knowledge (from creating our other products), I had the equipment and I have a Bachelors Degree in Design, Housing and Merchandising and after spending hundreds of hours doing research and tests, here we are.  I believe in the this product, in it's formulation, it's colors and the idea of offering something different that grocery store Polishes from huge conglomerate companies with no face, who could care less about each individual client.

We've had SHINE on our shelves in the Salon for about a year now and the response has been amazing.  We live in the middle of the country and there's just nowhere to go (physical location) if you want a Unique and Different Nail Polish, so we are providing that to our clients and now YOU.

I hope you enjoy our Polish Line as much as I enjoy creating the new and different colors for it.  I absolutely love the feeling of making products that are better for your overall health and also beautiful as the same time.  It just makes you feel good inside, you know what I mean?

 

Sincerely, 

Jason